Parris & Co Nutrition Consulting required a logo that could clearly communicate its mission of empowering individuals through expert nutritional guidance. The objective was to create a mark that felt meaningful, contemporary, and instantly connected to health, confidence, and personal growth.
Tahoors Creative Marketing designed a custom logo built around a powerful conceptual foundation. The form rising from the bottom to the top of the mark represents an empowered individual, symbolizing growth, vitality, and progress, the core outcomes clients experience through effective nutrition consulting. This upward movement reinforces the idea of transformation and positive change.
The logo also subtly incorporates the outline of a half apple, a universally recognized symbol of nutrition and healthy living. By using only half of the apple form, the design maintains a clean and minimal aesthetic while avoiding clichés, resulting in a modern and distinctive visual identity.